Your margin is just your customer's price minus your cost per credit — the hard part is knowing both numbers
This is arithmetic, not guesswork, once you know your own per-credit cost. The examples below use the actual per-credit rates from each tier so the math is real rather than illustrative fluff — treat the customer prices as conservative starting points to adjust for your own market, not a promised outcome.
The one formula that matters
Your margin per customer-month = what you charge that customer − your cost per credit. That's it. Everything below is just this formula applied at each tier's actual rate.
Worked example: Starter tier
At $2.00/credit, one month of access for one customer costs you $2.00. If you price that customer's monthly package at $10.00, your margin is $8.00 per customer, per month.
| Your cost per credit | Example customer price / month | Your margin / month |
|---|---|---|
| $2.00 | $10.00 | $8.00 |
Worked example: Growth tier
At $1.70/credit, the same $10.00 customer price now leaves you $8.30 per customer, per month — a wider margin at the same retail price, purely because your own cost dropped at higher order volume.
| Your cost per credit | Example customer price / month | Your margin / month |
|---|---|---|
| $1.70 | $10.00 | $8.30 |
Worked example: Scale tier
At $1.50/credit, that margin widens again to $8.50 per customer, per month at the identical $10.00 retail price — the same reasoning applies at whatever retail price you actually settle on.
Scaling the math across a customer base
Multiply the per-customer margin by however many active lines you're carrying to get a rough monthly figure. A reseller running 50 active customer lines at the Growth-tier margin above would be looking at roughly $415.00/month before accounting for your own time, support, and marketing costs — worth remembering, since none of those overhead costs are captured in the credit math itself.
Pricing longer terms
The same formula applies to a 12-month package: 12 credits at your tier's rate is your cost, whatever you charge the customer for the year minus that cost is your margin. A modest discount for committing to a full year — mirroring the way the credit tiers themselves reward volume — is common practice, as long as the discounted price still clears your cost by a margin you're satisfied with.
What this math doesn't include
Support time, any marketing spend to acquire the customer in the first place, and payment processing costs on your own end are all real costs this simple per-credit formula leaves out. Treat the numbers above as your gross margin on the credits themselves, not your final take-home per customer.
Related questions
Is there a "correct" price to charge my own customers?
No fixed number — it depends on your local market, what competing resellers charge, and how much support you provide. The math below is about knowing your margin at whatever price you pick, not dictating a price.
Should I price differently for a 1-month customer versus a 12-month customer?
Most resellers offer a modest discount for longer commitments, similar to how the credit tiers themselves reward volume — just make sure the discounted rate still clears your per-credit cost by a margin you're comfortable with.
What happens to my margin if I move up a credit tier mid-year?
It improves on new credits ordered at the higher tier, since your cost per credit drops — it has no effect on credits you already assigned at the old rate.